Boosting startups & scale-ups by creating impactful products
Strategic thinker & hands-on visionary
I am a dynamic blend of a strategic thinker and a hands-on visionary, boasting 8 years of expertise as a designer within the startup and innovation realms. My track record includes contributing to the successful development of over 10 digital products.
With a focus on innovation design and strategic experience design, I have played a pivotal role in bringing company visions to life. Employing a user-centric methodology alongside my strong visual acumen, I collaborate closely with both startups and established corporations, guiding them through the entire process from initial concept exploration to full-scale implementation.
Eight years of expertise helping businesses to innovate & grow
Strategic Venture Designer
2022- 2024
Creating, incubating and growing corporate ventures, to deliver value for companies beyond their core
Scouting venture ideas
Scouting new business opportunities that make strategic, commercial and customer sense
Incubating venture ideas
Establishing a business value proposition and validating it with users in market thanks to user testing
Launching digital products
Refining and prioritizing features to build digital product MVP and launch it in market. From designing engaging user experiences to handling product management and preparing the products requirements for development
Scaling digital products
Auditing products to identify features to meet user expectations and stand out in the market. Developing go to market strategies to drive wider acquisition of customers
2020- 2021
Developing of a new brand identity and scaling their digital products for different target audiences
Crafting branding assets from a 360° perspective
Expansion of the new brand identity by the creation of new brand guidelines and the development of materials for all channels - 3D& motion graphics, printed collaterals, website banners, digital campaigns…
UX/UI design
Contribution to UI/UX design for partner side of the website and participated in a hackathon, designing an MVP for a scholar-focused product offer
Freelance Designer
2016 - 2020
Bringing start-ups vision to life
I consulted start-ups and used the full range of my design skills from brand identity creation to UX/UI design though got to market materials to help them with their development.
Innovation Design Consultant
2019 - 2020
Finding partners in the music industry to create a cultural hub in Berlin
I established key partnerships with influential figures in the music industry and created concepts involving digital art to create a vibrant cultural hub in Berlin. My work encompassed conducting in-depth research on emerging trends and the needs of Berlin's dynamic scene, competitors research to develop innovative strategies that resonate with both local and global audiences.
Innovation Designer
2019 - 2020
Ideating the doors & windows of the future
Working in an interdisciplinary team, I co-created three concepts, each combining a product and service, for the future of doors & windows, paving the way for a new strategy and market positioning for the firm. My work included conducting forward-looking market analyses and leading user interviews and observations to ensure our designs were closely aligned with user needs and future trends.
